March 2025 – IO Investigación acquires a 49% stake in GESOP
Founded in 2004 and headquartered in Barcelona, GESOP (Gabinet d’Estudis Socials i Opinió Pública) is specialised in the development of ad hoc projects in the field of social and market research, with extensive experience in public opinion studies.
Based in Madrid, IO Investigación has been operating since 1992 in the market analysis sector with a personalised approach and cutting-edge technology, supporting its clients in making well-founded strategic decisions by providing valuable insights.
With this transaction, IO Investigación enters an area with great growth potential, such as the field of public administrations, additionally positioning itself in Catalonia, where it plans to expand its operations and broaden its client network in the coming years.
SOCIOS acted as the exclusive financial advisor to IO Investigación and advised it on all aspects related to the design, execution, negotiation, and closing of the transaction.
